Added second section of Foundations of Web Design + Development – now on Weds

We’ve added a second section of Foundations of Web Design + Development, now offered on Weds nights.

Yes, this added night offers identical content and instructor (the amazing Tony Robertson!) as section one on Tuesdays.  This is a comprehensive introductory course to best practices in the industry with hands-on projects using CSS and HTML and more.  Plus this is the first course for our web certificate programs.  Get started now – we have more spaces for those eager to begin!

To register for this, please contact us at ce@uarts.edu or call 215.717.6095.  We can assist you into this or any of our courses starting this week!

 

Fall courses start soon!

Digital Photo I work by Jonathan Wilson

The Fall 2013 Continuing Education term begins on Monday, September 30th!  Spaces in popular classes are filling up and we are eager to have you join us. Whether you are looking for professional development courses, a full certificate towards a new career, or personal enrichment to stay creative and engaged in the world, we have lots of exciting options for you. Our students are bright and eager and are led by a faculty of industry leaders in art and design.  See the full brochure here.

Here are a just few highlights that I recommend:

 

Visual Identity Design Project by Melissa Smith

 

Create your now at our Info Session Sept 11!

Join us to learn more about our Continuing Education certificate programs and personal enrichment courses offered this fall at the University of the Arts.

Wednesday, September 11, 2013 | 5:30 – 7:00 pm

Terra Hall – 211 S. Broad Street (near Broad + Walnut) 9th Floor, Room 905

There are two brief overview presentations:  one at 5:45 pm and repeated again at 6:30 pm – come when it is most convenient for you!

  • Take the first step in learning about Continuing Education courses and certificate programs.
  • Understand the curriculum
  • Meet members of our faculty of industry professionals
  • Meet current certificate students
  • Ask questions
  • Learn about featured benefits
  • Enjoy light refreshments

Attendees are eligible for a 10% tuition discount for one new Fall 2013 CE course. (New students only. No retroactive refunds will be given.)

Need Directions? Go to: http://cs.uarts.edu/campus-map-directions

Note: We do not have a UArts parking garage or designated parking for this event.

 

http://cs.uarts.edu/events/2013/09/11/ce-fall-information-session-5-30-7-00-pm

 

Social Media Marketing – Interesting Study

A study from earlier this year, conducted by the Social Media Examiner (their fifth annual report), provides an interesting overview of the latest trends of social media and how marketers are using these platforms. This high-level survey collects the opinions of marketers and provides insight into the latest shifts in this field. Download the full report here for free.

Some of the major findings include:

1) De.licio.us, DIGG, Friendfeed, etc., are rapidly falling out of favor where marketers are concerned; the most popular bookmarking sites are currently: Twitter, Pinterest, Reddit and StumbleUpon.

2) Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline.

3) Respondents with more than five years experience are far more likely to use LinkedIn than the average respondent (92% vs. 70%).

4) Marketers who spend more than 40 hours a week on social media are more heavily focused on PinterestGoogle +, Instagram and YouTube than those who spending six hours a week or less on social media marketing.

5) Biz-to-Consumer marketers have adopted Facebook at a greater rate than Biz-to-Biz marketers; however, the opposite is true for LinkedIn. Although Facebook is the most important social platform for a strong majority (67%) of B2C marketers, Facebook and LinkedIn are tied among B2B marketers at 29% each.

6) 67% of marketers plan to increase their Twitter activities. This is a significant majority, but is down slightly from 69% last year and 73% in 2011. Younger marketers are much more likely to use photo sharing sites such as Instagram than their older counterparts.

7) The report says 80% of marketers have no plans to use daily deal sites, such as Groupon or LivingSocial in the near future.

About the Data: Of the 3025 marketing participants in the study, 56% primarily target consumers and 44% target businesses. 72% of the respondents are aged 30-59. Females represented 62% of the survey sample. 57% are in the U.S., with the U.K. (9%) being the next-most heavily represented country.