Digital Marketing Trends for 2014?

Social Media Marketing is changing by the minute  – what are some trends that various players are predicting for 2014?

Forbes estimates that in the next three years, 87 percent of connected device sales will be smartphones and tablets – and use of social media, responsive design for mobile devices, visual literacy & imaging, and search engine optimization will only become more critical to any organization.

This infographic below from Infographic Design Team takes a closer look at some digital marketing trends  – what do you think?

Credit to Infographic Design Team

Photography Competition at Philadelphia Musuem of Art – deadline January 2014

 

The Women’s Committee of the Philadelphia Museum of Art recently announced their third biennial Photography Competition. The Competition is open to all photographers age 18 and over.

A jury of nationally recognized experts will select 6 photographs by 6 different artists. Each winning photograph will enter the permanent collection of the Philadelphia Museum of Art and will be exhibited by the Museum as part a special celebratory event to take place in June 2014. Additionally, the winning photographs will be sold individually in editions of 15. Each winning artist will receive a cash prize of $1,000 and will be paid a 5% commission on sales of their prints from the edition of 15.

Deadline: January 10, 2014

See past winners here.

Good Luck!

 

Learn more at our Info Session – Tue May 7

Join us on Tuesday, May 7 (5:30 – 7 pm) to learn more about our certificates and courses offered this summer.


Presentations at 5:45pm and 6:30pm provide the opportunity to hear a general overview about the many certificate programs and classes available – then meet faculty and current students, enjoy refreshments and get your questions answered. New students who attend the Info Session receive a 10% tuition discount off their first summer course.


We provide high-quality courses in digital technology, art + design, photography, writing, music + movement,  and more!  If you are thinking about a career change, developing a portfolio, moving up within your company, exploring a new media, or learning an instrument, we have options to suit many types of students.

Please RSVP to ce@uarts.edu or call 215.717.6095. We look forward to meeting you!

Philadelphia International Festival of the Arts (PIFA) – Street Fair April 27

On a beautiful day in 2011, I took one of my typical strolls in the city, enjoying spring, planning to meet up with friends at the first PIFA street festival. I wasn’t sure what to expect; I assumed this would be much like other street festivals, which I love, but I was extremely impressed at the incredible style and elegance of the PIFA fest – and still loads of fun, too. The highlight were those incredible acrobats playing bells dangling above Broad Street – it was ethereal, athletic, surreal, beautiful, mesmerizing. The 2011 PIFA street fair drew thousands and great crowds are expected to this year’s event on April 27.  I can’t wait to be surprised and delighted yet again.

PIFA 2011 Street Fair (image courtesy of Kimmel Center/PIFA)

Though the Philadelphia International Festival of the Arts has just begun, everyone is anticipating the blockbuster daylong Street Fair set to close out the festival in a big way  – Saturday, April 27 on Broad Street from Chestnut to South streets, 11 am to 7 pm.

This free fair will transform the Avenue of the Arts with an eight-hour extravaganza of non-stop festivities ranging from street musicians and performers to food vendors and exhibitors.

The majestic performers suspended above Broad at the last PIFA street fest. (Images courtesy of the Kimmel Center)

This year’s entertainment lineup will include classic carnival rides like a Ferris Wheel and Galleon, a number of grassy areas, a petting zoo, jungle gyms and tons more family-friendly activities. Plus, the Kimmel Center for the Performing Arts will be open all day with food and drinks by Garces Catering and free performances in Time Travel Plaza.

Check out the interactive time machine installation, concerts throughout the day on the just-for-PIFA plaza stage and, at 7 pm, watch for the newly commissioned Flash of Time musical, set in and around the time machine.

If the 2011 fair is any indication, thousands will turn out for this lively affair. See you there!

PIFA Street Fair
When: Saturday, April 27, 11 am – 7 pm
Where: Broad Street from Chestnut to South Streets
Cost: Free
More info: pifa.org

UArts Continuing Education Semester – Begins Feb 4!

Join our community of creators!

Even with the cold weather and flakes of snow outside your window, the promise of spring is bursting as we kick off a great spring semester in Continuing Education.

Classes begin the week of February 4th, and we have courses to engage you in music, dance, writing, digital design, drawing, photography and more.  Our certificate programs offer you thoughtfully sequenced courses in our curriculum to provide opportunities to jump-start your career and develop deeper understanding.

Anne Kazak, Digital Photography Certificate Alumna, photo by Steve Belkowitz

We serve a diverse population of adult learners; including credit and non-credit courses, workshops and certificate programs designed to anticipate and meet the changing professional, academic and lifelong learning needs of individuals in the greater Philadelphia metropolitan area.

Why We Design — Jan 24 @ UArts

A talk with Ken Carbone + Leslie Smolan, moderated by Alina Wheeler

Thursday, January 24, 6:30 – 8:30 pm
The University of the Arts Caplan Theater (211 South Broad Street)
Register Here (Free!)

You’re just starting your career in design. You’re 21, or maybe you’re 41 years old. Do you start your own agency, or do you freelance? Do you hire a finance guy, or are you all creatives? Do you do it alone or with a friend? How do you make sure you have all your bases covered so that you can make groundbreaking work for a roster of top clients? As 25-year-olds, Ken Carbone UArts BFA ’73 (Graphic Design) and Leslie Smolan UArts BFA ’75 (Graphic Design) had just started their own firm and were figuring it all out. Thirty-five years later, the founding partners of the Carbone Smolan Agency boast a portfolio of international clients and big work.

They attribute their success to their partnership, a  union of two diametrically opposed personalities that has resulted in design that’s both beautiful and strategic. And they’ve lived to tell the tale. Ken and Leslie share their joint pursuit of “Fame, Fortune, Fun and Freedom” in their newly released book Dialog: What Makes A Great Design Partnership. In this talk, moderated by Alina Wheeler BFA ’70 (Illustration) and hosted by the University of the Arts Alumni Association, DesignPhiladelphia, and the Corzo Center for the Creative Economy, Ken and Leslie will reveal a behind-the-scenes look at their process, their favorite projects and the defining moments in the development of the firm.

Register Here (Free!)

Philly Photo Day – October 26!

Philly Photo Day 2012 will take place on Friday, October 26 — help capture a day in the life of Philadelphia!

On this day, everyone in the city is invited to take a photograph of whatever you like.

The Philadelphia Photo Arts Center (PPAC) will print and hang every single picture for a unique exhibition. The exhibition opens on December 6th at PPAC. Check out this video to see what local WHYY radio personality Marty Moss-Coane has to say about this year’s event.

 

Photo by Andrew Weiss for Philly Photo Day 2011

This year, the PPAC is also reaching out to local community centers, providing cameras and teaching artists to a wide range of people.  These artists will teach photography basics like lighting and composition and help participants select their best photos and submit them to PPAC, bringing broader access to the community.

Select images will be placed on SEPTA buses, trains and even on billboards for an entire month.  One of those images could be yours!

There are three rules to Philly Photo Day:

1. The photograph MUST be taken on October 26, 2012.

2. The photograph MUST be taken in Philadelphia.

3. You may only submit ONE photograph per person.

You’ll upload your photograph right onto the PPAC website, on October 26.

Enjoy —  I can’t wait to see the results!

Still Time to "Check In to a Masterpiece" Contest

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has a contest running this summer, “Check In to a Masterpiece,” as part of the With Art Philadelphia™ campaign. Deadline of September 1 is approaching, so be sure to get busy in seeing art now!

Using Foursquare, people can share their art experiences in a new way—by virtually checking in at 12 works of art in Philadelphia. And, you could win a grand prize including an overnight stay in Philadelphia and museum memberships/tickets.

Visit Philly and Foursquare worked together to create “Check In to a Masterpiece” to encourage people to explore Philadelphia’s rich art. When Foursquare users “check in” at a specific painting or sculpture, they get bragging rights by sharing that moment with their social networks.

How “Check In to a Masterpiece” Works:
On foursquare.com/visitphilly, users can access the official “Check In to a Masterpiece” list, created by GPTMC, to explore the highlighted works of art. Once followers have checked in at a masterpiece, they can share it with their social networks—spreading the news about the great art scene in Philadelphia. The “Check In to a Masterpiece” program launches with 12 artworks of various eras and genres from six Philadelphia cultural institutions.

  1. Models (Poseuses) by Georges Seurat at the Barnes Foundation
  2. Seated Couple by the Dogon peoples at the Barnes Foundation
  3. Supper Time by Horace Pippin at the Barnes Foundation
  4. The Large Bathers (Les Grandes Baigneuses) by Paul Cézanne at the Barnes Foundation
  5. Swann Memorial Fountain by Alexander Stirling Calder, designed with architect Wilson Eyre at Logan Circle
  6. Three Wise Men Greeting Entry into Lagos by Kehinde Wiley at the Pennsylvania Academy of the Fine Arts (PAFA)
  7. The Artist in His Museum by Charles Willson Peale at PAFA
  8. Sphinx of Ramses II at the Penn Museum
  9. Puabi’s Headdress at the Penn Museum
  10. Sunflowers by Vincent Willem van Gogh at the Philadelphia Museum of Art
  11. Diana by Augustus Saint-Gaudens at the Philadelphia Museum of Art
  12. The Gates of Hell by Auguste Rodin at the Rodin Museum

To enter to win, users must check in at a masterpiece and broadcast the check-in via Twitter using the hashtag #withartphl. One randomly selected person will win the grand prize—an art-filled weekend stay in Philadelphia.

The With Art Philadelphia™ collaborative is a first-of-its-kind partnership to position Philadelphia among the world’s great art destinations and to increase visitation to the region from around the world.

InVision Photo Festival – Call for Entries

This November, the InVision Photo Festival will be held for three days (Nov 2 – 4) at the ArtsQuest Steel Stacks in Bethlehem, Pa.

This event features: exhibitions, parties and presentations at the Banana Factory Arts Center and Steel Stacks campus at the base of the Bethlehem Steel blast furnaces.

In addition, there is a juried photo exhibition, with an upcoming deadline of September 3.

This year, InVision will be hosting its first open juried exhibition for all photographers residing in Pennsylvania.

Held in the Crayola Gallery, this exhibition was created to highlight the many talented photographers living and working in PA. This exhibition looks to highlight work from all types of photographers at different stages in their careers as well as many various types of photography itself. Exhibited work will be exhibited from October 20, 2012 – January 13, 2013.

This exhibition will be selected and curated by Ricardo Viera, a Professor of Art at Lehigh University the Director of Lehigh University Art Galleries/Teaching Collection.

Read more details here to get further instructions on entry and awards. 

Entry Deadline: September 3, 2012
Up to 3 entries – $35

The Allentown Art Museum, James A. Michener Museum and Lehigh University Galleries will each select and purchase one photograph for their collection. Purchase price is $500.

About ArtsQuest:
ArtsQuest is a major component of the Lehigh Valley’s arts scene, thanks to the support of volunteers, local and regional businesses, corporate and private donors and their dedicated staff.  They have developed a new home for the arts, at the former site of Bethlehem Steel.