Looking for a certificate to jump-start your career?

Continuing Education certificate programs develop skills through sequential coursework, designed to build a body of
knowledge in a focused area – choose from:

  • Communication Design Essentials
  • Web Design Essentials
  • Communication + Web Design Professional
  • Web Design Professional
  • Web Design + Development Professional
  • Digital Photography
  • Social Media Marketing
  • Portfolio Development

 

Each program addresses professional practice and the latest trends. Our Continuing Education staff is available to advise new students of the right certificate program to meet their personal and professional goals.  Apply now – classes begin May 29!

 

 

TEDxPhiladelphia Conference Coming March 28: One last opportunity to get limited tickets on Monday March 10!

On Friday, March 28, 2014, TEDxPhiladelphia will present a daylong multidisciplinary conference championing great ideas, bringing together engaging speakers, performers, participants and exhibitors to examine the 2014 conference theme “The New Workshop of the World.”

Over 700 tickets sold very quickly when first announced — and sales were suspended for some time.  But on March 10, limited tickets will be released again to those who are ready to commit!

From the 1860s through the early 1970s Philadelphia was known by the well-earned moniker, “Workshop of the World.” Now it’s reemerging as a home for makers, entrepreneurs, artists, and a dizzying array of thinkers and doers. TEDxPhiladelphia will spotlight those at the intersection of community, business, and culture — marking the revitalization of an old urban center. The 2014 conference celebrates this New Workshop of the World, an idea and image the city embodies as it reclaims its position on the global stage as a center for innovation.

http://tedxphiladelphia.org/

 

Spring CE courses begin on Feb 3 – Register NOW!

Have you signed up for a spring course?  Time is running out and we want to hold a spot for you!

Credit CE Student Meyers

You have one more week and we are here to counsel you into the best course to meet your personal and professional goals.  Some highlights include: Hip-Hip/Funk, Digital Photography, Foundations of Web Design + Development, Studio Photography, Creative Writing, Screenwriting, Digital Marketing Strategies — and more!

To search through all of our spring courses, click here.  And learn about our certificate programs too!

Credit CE ast UArts

Digital Marketing Trends for 2014?

Social Media Marketing is changing by the minute  – what are some trends that various players are predicting for 2014?

Forbes estimates that in the next three years, 87 percent of connected device sales will be smartphones and tablets – and use of social media, responsive design for mobile devices, visual literacy & imaging, and search engine optimization will only become more critical to any organization.

This infographic below from Infographic Design Team takes a closer look at some digital marketing trends  – what do you think?

Credit to Infographic Design Team

Attend our Spring Info Session!

Attend Our Spring Information Session
Wednesday, January 15, 2014 | 5:30 – 7:00 pm with a brief presentation at 5:45 pm and again at 6:30 pm.


Take the first step in learning about Continuing Education courses and certificate programs.

Our curriculum provides accelerated, in-depth learning experiences taught by talented working professionals who emphasize practical knowledge and skills using a project-based approach.

Find out about our latest certificates, enrichment courses, senior series, and preview day.  Meet faculty and current students from Web Design, Web Development, Social Media, Communications, Digital Photography and more!

Attendees are eligible for a 10% tuition discount for one new spring 2014 CE course.
(New students only. No retroactive refunds will be given.)
Terra Hall
211 S. Broad Street (Corner of Broad + Walnut)
9th Floor, Room 901
RSVP to ce@uarts.edu or 215.717.6095

Changes in Pinterest Contest Rules

http://my.uarts.edu/creativeconsumptionA couple of years ago when Pinterest was the new kid on the block, I received an invite to join but was apprehensive to join yet another social media site. But, I kept hearing about it—Pinterest was all the buzz on the design and lifestyle blogs I read regularly, so I had to check it out and see for myself what all the chatter was about. Immediately, I was hooked and started the dark path of losing hours of screentime to the electronic boards.

Marketers are always looking for new ways to connect with their audience – to reinforce their brand, build new followers and create loyalty. And as with other social media sites, the professional marketers soon found ways to make Pinterest work for them. (Since 80% of Pinterest’s 70 million users are women, it makes sense that they would be interested in reaching this targeted audience in new ways such as “Pin It to Win It” campaigns where you earn entry into a contest by pinning a certain image.)

Using social media for marketing isn’t necessarily a bad thing. In my opinion marketing can be mutually beneficial if what’s being marketed to me is actually something I’m interested in, but it looks as if the days of “Pin It to Win It” campaigns are gone. Pinterest changed their Brand Guidelines (which seems kind of a weird section to place these kind of usage rules), and now it seems they are trying to enforce them with threats of legal action.

While Pinterest doesn’t appear to prohibit all types of contests, they do prohibit the Pinning Parties and “Pin It to Win It” campaigns that have become so popular. Marketers, bloggers and brands will have to come up with new creative ways to involve Pinterest in helping them gain traffic.

According to the Pinterest Business Blog, “Pinterest is about inspiration. Businesses are most successful on Pinterest when they encourage people to explore and share content that represents their authentic interests.” If this means less spammy contest pins and a more authentic community experience, it may be a good thing.

What do you think? Is it important that Pinterest remain authentic and not “muddy” the community with marketing campaigns and “false” pins? Does it matter to you?

If you’re interested in more topics like this, consider our new Social Media Marketing Essentials Certificate program. The Overview of Social Media Marketing course and Digital Marketing Strategies are both being offered in the spring 2014 semester beginning in February.