1. What were your expectations of the certificate program and how did you first hear about it?
When I arrived to Philadelphia two years ago, I wanted to study graphic design. I researched all the art schools in the area and decided to continue my education at UArts because the certificate program would be the most useful for my goal of starting my own design agency.
2. What was your education in design before enrolling in the certificate program?
My undergrad studies were in graphic design in Chile, so when I started the program at UArts not only did I had a few years of experience, I had some academic experience also.
3. How has your design sensibility been shaped by your experience in the program?
Thanks to my professors and classmates I am always stimulated to see design from a perspective different from the one that I had before attending UArts.
4. What was your experience like working with the faculty? Was there anyone you think deserves special mention?
I find the UArts faculty to be of the highest level. Not only in their preparation, experience and credentials, but also the way they teach. One professor that has really stood out during my time in the certificate program is Joe DeCerchio. I took Joe’s typography class in the spring of 2010. I consider typography a very tough topic to teach. However, Joe is very motivating and he made each session dynamic. Weekly deliverables kept me motivated during the entire term. Moreover, Joe was always willing to help me whenever I had any doubts about a project I was working on.
5. What were some of the things that you knew you were good at it going in, and some of the things that you definitely wanted to improve on?
When I started the program, I knew that I was lacking the knowledge of some of the newest graphic design software. Now that I am finishing, I am really prepared to go back into the design market with the top of the line skills I need.
6. What’s the next step for you?
After graduation my plans is to go back to Chile and start my own graphic design agency.
7. How do you find your inspiration?
I always try to place myself in my client´s shoes. This helps me to understand the dilemma they are faced with and that I am going to solve through my design.
8. What do you know now that you wish you had known before pursing your graphic design education?
Something that has surprised me in my career is that people, in general, don’t give graphic design the respect it deserves. Sometimes, they don’t understand the role graphic design plays in the way a message is communicated and just how important the message is in itself. One of my tasks as a graphic designer is to convince other people that communication and graphic design together is a truly powerful tool to generate impact and persuade.